It's an iPhone for people who can't be arsed holding an iPhone up to their face. A slightly-further-away iPhone that keeps your lap warm.
Charlie as sharp as ever.
A lot of the "reviews*" I have read seem to focus on the hullabaloo and hype running up to the launch or on the " Appleness" rather than the product itself. The other frequent comment is the "answer to a question nobody asked".
The fact is Apple have looked at a device in-between a Smartphone and a Laptop many times and always decided there wasn't a market for it up until the iPhone/iPod touch took off and people started saying "Hey, its great to have Web and Email and videos on this but it would be nicer if it was a bit bigger?"
The other thing that changed is the influx of netbooks. The stores are full of the damn things and they are universally crap - slow, tiny screens, tiny awkward keyboards and flimsy, built down-to-a-price construction.
So Apple have launched the iPad into this market. As ever, it is a premium product at a premium price.
They have made a huge success in premium priced Mp3 players, smartphones and laptops so , if there is a market for the netbook sort of device, I'm sure they will do very well.
Is there a market?
I thought this line in Charlie's review sums it up pretty well:
"it looks ideal for idly browsing the web while watching telly. And I suspect that's what it'll largely be used for. Millions of people watch TV while checking their emails: it's a perfect match for them.
That is exactly what my wife uses her clunky Windows laptop for and I suspect there are a hell of a lot of people like her. She reads and composes E-Mail, browses the web, plays a few card and board games, catches up on something on TV she missed using iPlayer, looks at the pictures she or I took. Increasing she posts inane updates to her Facebook page.
All of those activities could be comfortably done on the iPad by the look of it. If this is what you want, why spend twice as much on a Macbook?
She says she would never use a computer to read a book and I must admit, this part of the iPad's repertoire is the bit I am least convinced about. Then again I have looked at various e-book readers and would never use one of those but plenty of people do.
The line Tony quotes again alludes to it being a big iPhone but it isn't. It's not a phone for a start but it is much more a smaller Macbook with no keyboard.
The fact that it uses what appears to be the iPhone OS is more for a common look and feel than actual code but also to keep the OS footprint small.
Wiseguy made a comment that I also read in another review in that the software is locked down by Apple and they should offer an open source OS like Android.
What a load of bollocks! You don't expect to go and buy a Ford car but say you want somebody else's engine in it. You don't go into Marks and Spencer and buy a suit but say you want them to supply a shirt from John Lewis.
Apple are in the business of supplying a complete consumer product and service. Why would they want to lose money and reliability by installing an OS that is completely incompatible with anything else they make and Google only put in the PD because they knew they'd never be able to sell it?
That is what a lot of people on the "geek" websites don't seem to have got their heads around - computers, smartphones, netbooks, whatever are now consumer items which people expect to work just the same as their TV, dishwasher, car or toilet. They are no longer a hobbyist or specialist item
* I put the * in there because most of the "reviews" I have read are by people who haven't seen the thing in the flesh and some don't appear to have even watched the presentation or read the tech spec.
By the way, no, I don't work for Apple but I did apply for a job with them before Christmas!
I didn't get it.
May be they don't want grumpy old gits but it may be the fact that there were 2000 applications for 60 jobs