This keeps cropping up as an advert on my gmail to go with Hitchhiker related emails.
"Our cotton towel cakes, are an exclusive and gorgeous range of hand packed towel cakes. They have been creatively and seductively packed as slices of delicious chef's choice patisserie and deli-styled miniature cakes and cake slices especially for gifts, keepsakes or favours.
Although they look delicious enough to eat, a towel cake is made of 100% cotton. So if you can't resist the temptation of these gorgeous, delicious towel cakes, you can unravel your cotton towel cake to wipe your face...
Our towel cakes are available in a variety of flavours and accents creating a realistic looking cake ranging from our yummy-looking Strawberry Roll, Delectable Cherry Mousse and the Sumptuous Chocolate Slice."